Who I am?

I am a product-driven designer with over 15 years of experience in the digital space. My career has been defined by an entrepreneurial spirit: I don’t just deliver Figma files; I launch projects.

I specialize in the intersection of design and execution. While my foundation is in UX/UI, I leverage modern AI development workflows to build frontend and backend structures, allowing me to prototype at the speed of thought. I am a born entrepreneur, used to leading projects from the first sketch to the final deployment.

Do you want to know more about me? Keep scrolling or download my CV

Technical Skills and Product 📃

Bridging the gap between design and full-stack execution

Product & Visual Design: Figma, Penpot, Design Systems.
- Geospatial: OpenStreetMap (Map editing & custom integrations).
- Creative Suite: Affinity Suite, Adobe CC (Illustrator, Photoshop, Lightroom).

AI & Agentic Workflows:
Claude, Pencil (AI-driven UI prototyping), Gemini, ChatGPT, Ollama (Local LLMs), MCPs (Model Context Protocol), Google Antigravity, OpenCode.

Development & Version Control:
- Stack: Laravel, React, Next.js, Vite, Node.js, APIs (JSON), MySQL/RDS.
- Git Ecosystem: Git, GitHub, GitLab, GitHub/GitLab Pages, Sourcetree.
- Tools: GitHub Copilot, Terminal, Vibecoding Workflows.

Infrastructure & Deployment: Dokploy (PaaS Management), Nginx, Cloudflare, Docker, VPS Management, AWS, Linux (Ubuntu), Jenkins.

Strategy & Operations: SEO/SEM, Google Analytics, Notion, ClickUp, Slack, Crowdin (Localization).

Work Experience 💻

My professional journey

· UI Designer, Entelgy — Nov 2024 - Current

Development of interfaces with usability criteria, taking into account the user experience in different platforms of each client.

Design of interfaces to be used by development teams.

Support and attention to functional and technical issues related to UX interfaces.

· DxP UX/UI Consultant, Jakala — Mar 2024 - May 2024

100% external UI design for the Finetwork redesign project including temporary updates to the public website and the app (until the redesign is delivered) as well as the redesign of the Finetwork public website.

· Mid UX Designer / UI Developer, Kimia Solutions — Jul 2023 - Dec 2023

Design and development of landing pages for a CPL project through Figma & VS Code + PhpStorm. Creation of forms through Jotform and integration through Javascript in the landing pages. Deployment via git and Jenkins.

· Web Design and Maintenance, Home Hunters — Jan 2022 - Mar 2024

Design and maintenance of the corporate website, as well as web analytics.

· Web Design, Xeerpa Marketing Solutions — May 2015 - Sep 2015

Internship in the web design and online marketing department.

· UX/UI Designer, I'M ALVARO (freelance) — 2010 - Currently on a part-time basis

Design of dynamic web pages - mainly WordPress, corporate, personal, landing pages, also static pages depending on the characteristics of the project, all with responsive designs. Development of Progressive Web Apps (PWA). Management of hosting and servers, and domain registration.

Education 👨‍🎓

My academic background

· Master in UX/UI Design — Nuclio Digital School — Oct. 2022 - Mar. 2023

· Master in Graphic Design — Aula Creactiva — Feb. 2016 - Jun. 2016

· Master in Community Manager and Online Marketing — CICE — Nov. 2014 - May. 2015

· Technician in Commerce — Centro de FP Virgen de la Luz — Sep. 2012 - Dec. 2013

Courses and other certifications 📃

My commitment to learning

· Foundations Lvl. 1 — Hotjar — Nov. 2023

· Digital Marketing Certified — HubSpot Academy — Jun. 2022

· Content Marketing Certified — HubSpot Academy — Jun. 2022

· Mobile App Development Course — Google Actívate — May. 2018

· Google Analytics Individual Qualification (IQ) — Google — May. 2015

Projects & Entrepreneurship 🚀

Full-stack product creation & ownership

· Founder & Creative Technologist, Hold My Pixel — 2024 - Current

Leading the end-to-end product lifecycle, from conceptual UX strategy to full-stack deployment.

Design-to-Code: Orchestrating the entire UX/UI workflow and translating it into functional code.
Multi-platform Development: Building and deploying web, iOS, and Android applications using AI-assisted development workflows.
Growth: Designing and executing data-driven online marketing campaigns.

· Digital Product Lead, Freefy — 2019 - Current

Driving the product evolution for a music streaming platform, balancing complex technical constraints with user-centric design.

Product Design: Defining the visual language and user journeys using Figma and Penpot.
Technical Execution: Hands-on development with Node.js, CSS, and HTML, managing cloud infrastructure on AWS (Amazon RDS).
Optimization: Leveraging Hotjar for behavioral analysis and Crowdin for global product localization.